About Avyeli

Our Story
Three Generations of Saree Experience. A New Chapter Begins With Avyeli.

Every saree becomes part of something.
A wedding. A festival. A family celebration. A special evening. A photograph that stays with you for years.

For our family, sarees have been part of our journey for more than 45 years.

It began with my grandfather, Jayantilal Damodar Modi, who started our family's saree wholesale business. Today, as the third generation, I am carrying that journey forward through Avyeli — bringing our experience into a modern online saree shopping experience, directly to your doorstep.

At Avyeli, our purpose is simple: to bring you beautiful sarees, thoughtful value and a service experience built with genuine love and care.

Explore Sarees →

A Story That Began With Sarees
It Started With My Grandfather
My grandfather, Jayantilal Damodar Modi, started our family's saree wholesale business.

What began with one generation became a journey that continued through our family.

Over more than 45 years, sarees have remained at the heart of our work. Being around sarees has given our family an appreciation for beautiful designs, quality, detailing, fabrics and the many occasions for which women choose a saree.

But there is something we have understood along the way that goes beyond the saree itself.

A saree becomes meaningful because of the person, occasion and emotion attached to it.

That is the understanding I carry with me as I build Avyeli today.

Three Generations. One Continuing Journey.
Experience Passed From One Generation to the Next.
Being part of the saree business for generations teaches you to look closely.

At the design.
At the fabric.
At the detailing.
At the finish.
At the overall feeling a saree creates.
It also teaches you to understand that every customer has her own taste, occasion and reason for choosing a saree.

This family experience is an important part of Avyeli.

Today, I am the third generation of my family in the saree business, and I am bringing that experience into a new chapter — one where customers can discover and shop for sarees online from wherever they are.

From Our Family Business to Your Doorstep
Bringing Our Saree Experience Closer to You
Our family's journey began in saree wholesale. Today, I wanted to take the next step.

I wanted to bring our experience directly to the people who wear and love sarees. That idea became Avyeli.

Through our online saree business, we want to make it easier for you to discover beautiful sarees from the comfort of your home and have them delivered directly to your doorstep.

But for me, Avyeli is about more than simply putting sarees online.

It is about bringing the understanding we have developed through generations into every part of your experience — from the saree you discover to the service you receive and the care with which your order reaches you.

Our experience began in the saree trade. Avyeli brings that experience directly to you.

Why Avyeli Exists
Because a Saree Carries an Emotion
A saree can be chosen for a wedding you've been waiting for. For a festival spent with family. For a celebration with people you love. For an evening when you simply want to dress beautifully.

Sometimes, it becomes part of a memory that stays with you long after the occasion has passed.

That is why we see sarees as more than clothing. They are part of moments.

And when something is connected to a special moment, the experience of choosing it matters too.

At Avyeli, we want you to enjoy that experience. We want you to discover a saree that feels right for you, receive it with happiness and feel cared for throughout your journey with us.

Our Approach to Sarees
Beautifully Chosen. Thoughtfully Presented.
Every saree has its own personality. Some are graceful and understated. Some bring beautiful colour to a celebration. Some have intricate detailing that naturally draws attention. Others have a timeless elegance that makes them easy to cherish.

At Avyeli, we focus on bringing together premium and designer-look sarees that have something special about them.

We appreciate:

Beautiful designs
Quality and finish
Colour and overall appearance
Borders and pallus
Embroidery and detailing
Occasion suitability
Thoughtful value
Our collection is designed for women looking for premium sarees online that feel special for weddings, festivals, celebrations, parties and meaningful moments.

You Come First
Because Our Relationship With You Begins Before the Purchase.
When you choose a saree from Avyeli, we want you to feel that there are people behind the brand who genuinely care about your experience.

Before You Choose — We aim to provide clear and useful product information so you can understand the saree and choose comfortably.
While You Shop — We want your online saree shopping experience to feel simple, convenient and enjoyable.
When Your Saree Reaches You — Your order is prepared and handled with care as it makes its way to your doorstep.
After Your Purchase — Our interest in your experience continues beyond the purchase. We want our customers to feel valued and supported as part of the Avyeli journey.
Your happiness matters to us.

The Avyeli Promise
Beautiful Sarees. Thoughtful Value. Genuine Care.
Avyeli is built around a simple belief: Choose with care. Serve with heart.

We want to bring you:

Beautiful Sarees — Designs selected for their beauty, character and appeal.
Quality Worth Appreciating — Attention to the details that contribute to the overall saree experience.
Considered Value — Premium and designer-look sarees at thoughtfully considered prices.
Personal Service — A customer experience where you feel heard, valued and cared for.
Love & Care — From the moment you discover Avyeli to the moment your saree becomes part of your wardrobe.
A Message From Dhaval
The Third Generation Behind Avyeli
"My grandfather, Jayantilal Damodar Modi, started our family's saree wholesale business. Today, I am proud to be the third generation to continue our family's journey with sarees.

For more than 45 years, sarees have been an important part of our family's business and experience. Starting Avyeli is my way of taking that experience into the online world and bringing it directly to you.

I want Avyeli to be more than an online saree store. I want it to be a place where you can discover beautiful sarees, receive great service and feel genuinely cared for as a customer.

I believe a saree is an emotion. It becomes part of weddings, festivals, celebrations, memories and moments that are special to us. That is why I want the experience of choosing your saree to feel just as special.

My priority is simple: I want you to be happy when you purchase from Avyeli, happy when your saree reaches you and happy with the experience you receive after your purchase as well.

This is the journey I am beginning with Avyeli, and I would be honoured to have you be a part of it."

— Dhaval Sanjay Modi
Third Generation

What Makes Avyeli Different
A Family Legacy, Reimagined for the Modern Saree Shopper
45+ Years of Family Saree Experience — Our family has spent more than four decades in the saree business, building an appreciation for the details that make a saree special.
Three Generations — Avyeli represents the third generation of our family's journey in the saree business.
Thoughtfully Selected Sarees — We look for beautiful designs, quality, detailing and overall appeal when building our collection.
Premium Designs at Considered Prices — Our focus is to bring you premium and designer-look sarees with thoughtful value.
Customer-First Service — We want your experience with Avyeli to feel personal, smooth and caring.
Care Beyond the Purchase — We want your happiness to remain important to us after your saree reaches your doorstep.
Frequently Asked Questions
Who is behind Avyeli?
Avyeli is founded by Dhaval Sanjay Modi, the third generation of his family to enter the saree business. His family has more than 45 years of experience in the saree business, beginning with his grandfather, Jayantilal Damodar Modi.

How did Avyeli begin?
Avyeli began as the next chapter of our family's saree-business journey. After more than 45 years of family experience in sarees, Dhaval Sanjay Modi started Avyeli to bring that experience directly to customers through online saree shopping.

How many generations of saree experience does Avyeli have?
Avyeli represents three generations of family involvement in the saree business. The family journey began with Jayantilal Damodar Modi and continues today with Dhaval Sanjay Modi as the third generation.

Who started the family's saree business?
Jayantilal Damodar Modi started our family's saree wholesale business. His journey became the foundation for the family's continuing relationship with sarees and eventually contributed to the creation of Avyeli.

Why did Avyeli start selling sarees online?
Avyeli was created to bring our family's saree experience directly to customers. The online model allows customers to discover and shop for beautiful sarees conveniently while receiving the thoughtful service and care that are central to our approach.

What does Avyeli stand for?
Avyeli stands for beautiful sarees, thoughtful value and genuine customer care. The brand combines family saree-business experience with a contemporary online shopping experience designed around the customer.

What kind of sarees does Avyeli offer?
Avyeli offers premium and designer-look sarees for a range of occasions. The collection is intended for customers looking for beautiful sarees for weddings, festive occasions, celebrations, parties, special moments and their personal wardrobe.

What makes Avyeli different?
Avyeli combines more than 45 years of family saree-business experience with a modern online shopping experience. The brand focuses on thoughtfully selected sarees, considered value and customer-first service.

What is Avyeli's approach to customer service?
Customer happiness is a priority at Avyeli. We aim to provide thoughtful service before purchase, a smooth shopping experience during the order and caring support after the purchase.

Your Next Special Moment Starts With a Saree
Our story began with my grandfather and his saree business. Three generations later, that journey continues through Avyeli.

Today, we are bringing our family's experience directly to you — with beautiful sarees, thoughtful value and a genuine commitment to service.

We would love to be a small part of your next beautiful moment.